CASE STUDY 02
BOOSTING CONTENT VELOCITY TO DRIVE GROWTH FOR KITU SUPERCOFFEE

With growth on the mind, the #1 bottled coffee in the world was gearing up for an ambitious Q4. The plan consisted of 7 product launches and aggressive revenue goals. To support each launch and provide enough content to scale their wholesale and digital marketing efforts, they’d need to drastically and sustainably increase their content velocity at a cost-effective rate. Satellite executed month after month on a variety of studio, lifestyle, motion and UGC projects.

CASE STUDY 02
BOOSTING CONTENT VELOCITY TO DRIVE GROWTH FOR KITU SUPERCOFFEE

With growth on the mind, the #1 bottled coffee in the world was gearing up for an ambitious Q4. The plan consisted of 7 product launches and aggressive revenue goals. To support each launch and provide enough content to scale their wholesale and digital marketing efforts, they’d need to drastically and sustainably increase their content velocity at a cost-effective rate. Satellite executed month after month on a variety of studio, lifestyle, motion and UGC projects.

THE WORK:

The Satellite team structured a monthly retainer to produce enough turn-key content each month to launch all 7 new products at the most cost-effective rate. Each month, a team of dedicated photographers strategized with the client to bring their creative concepts to life through the development of high-polish PDP assets, staged studio and professional lifestyle photography, and user-generated-style videos and images. Partnering with their sister agency, Red Giant Growth, Satellite was able to leverage historic data from their paid media campaigns to optimize all content creation for use across each media channel. Together they were able to produce a robust library of assets to fuel outstanding rates of growth.

RESULTS:
OVER 3 MONTHS, 650 ASSETS PER MONTH USED TO GENERATE

154

NEW CAMPAIGNS

7

PRODUCT LAUNCHES

65%

INCREASE IN REVENUE

“The buzzword amongst industry experts is ‘creative velocity’. In order to succeed an ever-increasing expensive advertising climate, one must absolutely pump through new (and unique) creative. With the help of satellite’s data-driven approach to paid creative, we were able to increase holiday sales 65% in 2019”

— Chris Tiffin, Director of E-Commerce

UP NEXT: CASE STUDY 01 / FREY

A SEASONAL FLAVOR LAUNCH REQUIRING HEROIC TURNAROUND TIMES.

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